TheSosiego

Who's behind it

The studio's founder, standing in a green river valley below a waterfall

I spent 16 years living a busy life as the CEO of a tech company. After selling it, I stopped to breathe. I went back to playing, experimenting, learning, going wherever curiosity took me. And I found myself drawn to making beautiful things that serve a purpose. A system to run a small business. Something for coaches who don't want to treat people as transactions. An app to stay close to the ones I love.

It never crossed my mind to build a studio. But one day I paid attention and saw that everything shared the same intention. So I named it. The Sosiego is where that work lives now.

Sosiego (n.) — the calm that arrives when nothing is pulling at you.

What I believe

  1. 01 I believe in beauty as a guiding principle.
  2. 02 I only work on projects I believe in.
  3. 03 I don't mind being wrong, it's part of the process.
  4. 04 I'm in no hurry, I find the path slowly.
  5. 05 I want my work to help you be more present.
  6. 06 I build tools that connect you, to yourself and to others.